Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
B2B & B2C Automotive Parts Supplier
Digital Strategy, Global Market Expansion, Social Growth & Trade Activation
Project Snapshot
Client Type: Mid-sized Automotive Parts Company (B2B & B2C)
Industry: Automotive Aftermarket
Business Type: Automotive Parts Manufacturer and Distributor
Region: International (Headquartered in the UAE, global reach)
Services Provided: Digital Strategy, Social Media Management, Content Strategy, Brand Partnerships, PR Coordination, Trade Activation
Duration: 12 months
The Challenge
The client had a strong product line and distributor reputation but lacked a cohesive digital presence. Their social media was inconsistent and overly product-focused which resulted in low engagement. They had no formal strategy for leveraging trade events, press opportunities or international partnerships for digital growth.
Our Strategy
We focused on enhancing brand authority, expanding global reach, and activating trade events through a cohesive digital and social media approach.
- Developed a data-driven social content plan tailored to multiple platforms
- Strengthened visual identity and brand consistency across all channels
- Leveraged trade events and international partnerships for digital amplification
- Implemented analytics to optimize campaigns and engagement
Implementation
Social Media Overhaul
Objective: Position the brand as a premium credible player in the performance parts market
Action: Created platform-specific content strategies focusing on story-driven posts like behind-the-scenes, customer builds and tech tips. Established weekly content pillars for consistency
Result: Engagement rate improved by 220 percent and lead generation from social increased 4.5 times over six months
Graphic Design & Brand Consistency
Objective: Build visual authority and stand out on crowded social feeds
Action: Designed custom branded templates for social posts ads and print materials. Developed style guides for reps and resellers globally
Result: Stronger brand recognition and consistent visual identity across markets
Data-Driven Content & Ad Strategy
Objective: Maximize reach and conversions with efficient ad spend
Action: Audited content performance ran A/B tests on creatives copy and CTAs. Launched retargeting campaigns based on traffic and event interactions
Result: Cost per click dropped by 38 percent with significantly improved campaign efficiency
Industry Magazine Feature & PR Coordination
Objective: Establish credibility in the aftermarket space
Action: Secured a multi-page trade magazine feature handled editorial and asset management. Amplified coverage across social and B2B emails
Result: Raised brand profile and supported sales team outreach efforts
Trade Events Activation
Objective: Maximize impact and lead capture at major trade shows
Action: Created pre-event hype campaigns designed booth visuals and managed live event social coverage. Captured photo and video content for post-event marketing
Result: Over 4 000 organic video views and 350 new email leads captured around the event
International Brand Collaborations
Objective: Expand market reach through strategic partnerships
Action: Coordinated co-marketing campaigns with brands in Germany Japan and the US. Managed cross-time-zone communication and asset delivery
Result: Four new distribution leads and increased global brand exposure
Tools & Platforms Used
Design: Adobe Illustrator, Photoshop, Canva Pro
Social Scheduling: Buffer, Later
Analytics: Meta Business Suite, Google Analytics
Ads: Meta Ads Manager ,LinkedIn Ads (B2B)
Results
- Instagram followers grew by 180 percent
- Monthly engagement increased by 240 percent across platforms
- Leads from digital channels grew 3.2 times year over year
- Four new global partner referrals attributed to digital efforts
- Marketing materials supported sales reps in three new regions
Client Testimonial
“Our digital presence went from scattered to strategic.
The new social content and trade event coverage brought us leads we didn’t think were possible online.
The Aydi team truly understood our industry and how to speak to both B2B and B2C audiences.”
– Marketing Director, Automotive Parts Company
Key Takeaways
Visual consistency and brand voice matter as much as product quality
Industry exposure through media and trade events must integrate with digital strategy
Social content should focus on community and value over hard selling
Grow Beyond the Showroom
We help automotive brands expand their reach and impact by turning trade exposure, social engagement and partnerships into real business results.
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