Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
Educational Supplies Retailer
Branding, Digital Strategy & Online Growth
Project Snapshot
Industry: Education and Retail
Region: UAE and GCC
Business Type: B2B and B2C Educational Supplies Store
Solutions Provided: Branding and Graphic Design, Web Design and Development, Digital Marketing, Digital Presence, Strategy and Consulting
Duration: 5 months (Project-Based)
The Challenge
The client was a traditional educational store with no branding or digital footprint.
Their website was outdated and failed to reflect the vibrant, child-focused nature of their products. There was no brand kit or online strategy and social media was non-existent.
With most of their sales coming through walk-ins and word of mouth they needed a full-scale digital transformation to reach both institutional clients and individual buyers across the region.
Our Strategy
We focused on building a modern digital presence while respecting the client’s roots as a long-standing education supplier. We aimed to position them as a reliable and creative brand in both the B2B and B2C space.
- Developed a brand identity aligned with their educational mission
- Built digital infrastructure to support regional reach and e-commerce
- Created engaging content and visuals for online platforms
- Supported brand trust through professional branding and consistent presence
Implementation
Website Refresh and Digital Strategy
Objective: Build an informative and user-friendly platform
Action: Redesigned the website to be colorful, intuitive and aligned with their offerings. Integrated category browsing and mobile optimization
Result: Increased time on site and user interaction
Local and Regional Discovery Support
Objective: Improve discoverability across UAE and GCC
Action: Set up local business listings and optimised for regional search. Shared targeted promotions and seasonal campaigns for school procurement periods
Result: Generated new leads and inquiries across the Emirates
Social Media Launch and Content Creation
Objective: Grow awareness and engagement online
Action: Created and launched Instagram and Facebook pages. Developed content strategy with themed posts, product highlights and educational tips
Result: Boosted engagement and visibility with consistent audience growth
Brand Kit and Identity Development
Objective: Create a consistent and educational visual identity
Action: Designed a brand kit with logo, typography, colors and tone. Positioned the brand around creativity, learning and trust
Result: Stronger brand recall across schools, nurseries and parents
Marketing Assets and Visual Design
Objective: Support online and offline promotions
Action: Designed social graphics, product brochures and print-ready flyers. Branded packaging and merchandise for schools and events
Result: Improved customer perception and brand consistency
Tools & Platforms Used
Design: Adobe Illustrator, Canva
Web: WordPress
Social and Ads: Instagram, Facebook, WhatsApp Business
SEO and Listings: Google Business, Google Analytics, Meta Insights
Collaboration: Google Workspace
Results
- +45 percent growth in social media following within 3 months
- New inquiries and orders received through Instagram and online store
- Increased brand visibility across schools and nurseries in the UAE
- Successful transition from offline-only sales to digital and hybrid presence
Client Testimonial
“We had been running our shop the same way for years but never imagined we could grow online. The new look and online presence completely changed how schools and customers see us now.
We get messages from new clients every week thanks to our social media and website.”
– Owner, Educational Supplies Store
Key Takeaways
Even traditional retailers can thrive online with the right brand positioning and digital structure
A well-designed brand identity builds trust with both schools and parents
Launching and maintaining a consistent social presence leads to measurable growth in visibility and engagement
Bring Your Educational Brand to Life
If your business needs a fresh identity and stronger digital presence we can help you connect with schools and families through branding that informs and engages.
Your Journey Starts with Strategy
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