Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
Global Fitness Brand
Gym Growth, Branding and Sales Strategy
Project Snapshot
Industry: Health and Fitness
Region: UAE and International
Business Type: Multi-branch Gym and Fitness Brand
Solutions Provided: Branding and Graphic Design, Web Design and Development, Strategy and Consulting, Digital Presence, Specialized Services
Duration: 12+ months (Ongoing during expansion phase)
The Challenge
As the brand prepared to expand across the UAE and internationally, its digital presence, branding and sales strategy weren’t scaling with the business. Trainers were underperforming in closing leads. The online experience lacked consistency and the customer journey from first contact to sign-up needed refinement. The company required creative, strategic and operational support to scale quickly while keeping its brand identity and customer trust intact.
Our Strategy
We approached this project by integrating brand clarity, operational readiness and marketing performance across all channels.
- Creative direction and unified design output
- High-converting web and e-commerce experiences
- Data-driven sales and customer service training
- Localised SEO and multi-platform digital coordination
Implementation
Branding and Design Leadership
Objective: Strengthen brand recognition across digital and physical locations
Action: Led all creative output as Head Designer. Developed a comprehensive brand kit and designed assets for marketing, signage and promotions across all locations
Result: Consistent branding adopted across 10+ branches and international markets
Web Design and E-Commerce Launch
Objective: Improve user experience and introduce new revenue streams
Action: Designed and launched the main website with integrated booking, class schedules and trainer profiles. Built a separate e-commerce site for fitness merchandise and health products
Result: Increased online inquiries and launched a new income channel through digital sales
Sales Strategy and Customer Journey Optimisation
Objective: Boost trainer conversion rates and membership sales
Action: Audited trainer and service performance. Created training on objection handling, upselling and structured pricing based on customer patterns
Result: Sales doubled in six months and trainer close rates rose by over 60 percent
Digital Marketing and Reputation Management
Objective: Improve reach, engagement and trust
Action: Launched localised campaigns across social media. Built a content calendar based on new openings and client success. Directed shoots with real trainers and clients
Result: Improved review quality, response time and engagement across social platforms
Local SEO and Listings Coordination
Objective: Increase organic search visibility for each gym location
Action: Created and optimised business listings. Coordinated with an external SEO agency for keyword strategy, technical improvements and backlinking
Result: Higher ranking in location-based searches and increased organic lead volume
Tools & Platforms Used
Design: Adobe Photoshop, Illustrator
Web: WordPress, WooCommerce, Zenoti
CRM and Leads: Google Forms, WhatsApp Business API, in-house booking system, Zenoti
Analytics: Google Analytics, Meta Insights
Collaboration: Slack, Google Workspace, Zoom
Results
- +70 percent increase in form submissions within one month
- Higher local SEO rankings for practice-specific keywords
- Enhanced brand consistency across all materials
- More efficient intake process and faster lead handling
- Improved credibility and online trust through reviews and clear messaging
Client Testimonial
“We wanted more than just marketing support. What we got was a true extension of our team. From branding and websites to sales strategy and internal training the impact has been huge. Our growth feels structured now and our brand finally reflects the energy and quality we offer.”
— Founder and CEO, Fitness Brand
Key Takeaways
Growth in fitness brands depends on alignment between branding, sales and service delivery
Staff performance improves significantly with clear offers, pricing structure and conversion tools
Authentic marketing outperforms stock visuals, especially in trust-based services like fitness
A strong digital foundation supports expansion across regions and revenue channels
Let your brand grow with your business
If you’re expanding locations, entering new markets or evolving your services we can help you build a brand that drives results.
We focus on strategy, design, digital presence and team readiness to support sustainable growth at every stage.
Your Journey Starts with Strategy
AYDI COMMERCE & DESIGN © 2025
