Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
Holistic Wellness Centre
Digital Marketing, Reputation Recovery & Local Growth Strategy
Project Snapshot
Industry: Health and Wellness
Region: UAE (Local Focus)
Business Type: Holistic Wellness and Weight Management Clinic
Solutions Provided: Branding and Graphic Design, Web Design and Development, Digital Marketing, Digital Presence, Strategy and Consulting, Specialized Services
Duration: 7 months (Project-Based with Retainer Support)
The Challenge
The wellness centre struggled to attract new clients due to its location and poor online visibility.
Their Google Business listing was outdated and had negative reviews, making credibility a concern. The brand lacked consistency across touchpoints, and their website and social media presence did not reflect the values or professionalism of their staff.
Internal service issues had also impacted their reputation, especially around customer service and handling inquiries.
Our Strategy
We approached the project with a goal to boost local credibility, rebuild online reputation and create a cohesive brand that reflects their holistic philosophy.
- Enhanced local discoverability and visibility
- Strengthened internal brand alignment and client communication
- Improved credibility of individual professionals within the centre
- Unified their digital and offline branding for better recognition and trust
- Increased leads and engagement through targeted digital marketing efforts
Implementation
Local SEO and Google Business Optimisation
Objective: Improve visibility and attract nearby clients despite distance challenges
Action: Updated business details, managed reviews, added fresh imagery and posted regular updates. Responded to reviews and created an active, trust-building presence
Result: Increased engagement and new inquiries directly via Google Business
Brand Identity and Social Media Rebrand
Objective: Build a modern brand identity rooted in holistic wellness
Action: Created a brand kit including colors, tone, typography and visual identity. Led a full social media rebrand with improved graphics, community management and post consistency
Result: Stronger brand recall and higher online engagement
Website Redesign and SEO
Objective: Align the website with brand values and boost credibility
Action: Rebranded the website with a clean layout, wellness-focused messaging and clearer navigation. Improved on-page SEO and metadata
Result: Higher website engagement and improved search rankings
Staff Branding and Professional Profiles
Objective: Showcase the credibility of in-house experts
Action: Developed bios and branding for coaches and medical professionals. Highlighted their credentials and unique approaches on the website and in content features
Result: Clients gained trust in the centre through professional transparency
Customer Service Training and Experience
Objective: Improve service quality and consistency across touchpoints
Action: Trained front-desk staff on online and in-person handling. Developed response scripts for DMs and calls. Managed negative feedback constructively and improved communication flow
Result: Reduced complaints and better client experience
Creative and Marketing Collateral
Objective: Support marketing with high-quality visuals and assets
Action: Designed flyers, banners and social media visuals. Created print and digital assets with cohesive messaging. Introduced consented before-and-after visuals to highlight results
Result: More compelling marketing materials across campaigns and platforms
Digital Marketing Campaigns and Content Features
Objective: Drive inquiries and establish industry credibility
Action: Ran Google Ads campaigns to generate leads. Wrote and pitched content to online health publications and magazines. Strengthened digital footprint with regular social content and targeted campaigns
Result: Quality leads generated and strong features secured in industry press
Tools & Platforms Used
Design: Adobe Photoshop, Illustrator
Web: WordPress
SEO: Google Search Console, Yoast SEO
Ads and Analytics: Google Ads, Google Analytics
Social and Community: Instagram, Facebook, Google Business, WhatsApp Business
Collaboration: Google Workspace, Slack
Results
- Increase in Google Business inquiries and listing views (up by 2.5x over 4 months)
- Stronger local SEO performance and visibility in wellness-related searches
- Improved social media presence and client interaction
- Higher credibility through professional team branding
- Better client intake experience and fewer service complaints
- Over 80 qualified leads generated through Google Ads and community engagement
Client Testimonial
“The brand now reflects who we really are. Clients find us online and feel confident before they even walk in. The support extended to our team helped us grow not just in numbers but in professionalism. It’s a complete shift for us.”
— Operations Manager
Key Takeaways
Local visibility and consistent branding are critical when location presents a challenge
Credibility is built through clear messaging, professional presentation and staff alignment
Digital marketing works best when paired with strong service delivery and internal readiness
Build a Brand Clients Trust and Refer
Credibility starts with consistency. If your clinic or practice needs to improve online presence, community reputation and client experience we’ll help you build a brand that earns trust and drives results.
Your Journey Starts with Strategy
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