Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
Law Firm
Website Redesign & Client Acquisition Strategy
Project Snapshot
Industry: Law / Professional Services
Region: UAE-based
Business Type: Legal Services Firm (Multi-Practice)
Solutions Provided: Web Design & Development, Strategy & Consulting, Branding & Graphic Design, Digital Presence
Duration: 4 months (Project-Based)
The Challenge
The firm lacked a professional online presence and relied primarily on word-of-mouth referrals. Their website was outdated, not mobile-optimised and didn’t reflect the breadth or quality of their legal services. There was no structured client acquisition strategy in place and marketing materials lacked consistency which affected both credibility and conversion.
Our Strategy
We approached the project with a focus on visibility, credibility and conversion by combining UX-focused web design, brand clarity and lead generation tools.
- Website overhaul to support credibility and client action
- Clear lead capture and intake system
- Local SEO and review strategy to build trust and visibility
- Consistent branding across digital and print touchpoints
Implementation
Website Design & Development
Objective: Establish credibility and make it easy for potential clients to engage
Action: Designed and developed a modern responsive website with simplified navigation, service pages, attorney bios and FAQs. Integrated contact forms and mapped CTAs to streamline inquiries. SEO-optimised for legal search terms
Result: Bounce rate dropped and form inquiries increased by over 70 percent within the first month
Client Acquisition Strategy
Objective: Generate a steady flow of qualified leads online
Action: Created a content-driven funnel with blogs and legal tips, built intake forms for lead capture and set up systems to support fast client response
Result: Consistent growth in online inquiries and call volume within 30 days of site launch
Marketing Collateral Design
Objective: Establish visual consistency across digital and offline materials
Action: Designed brochures, business cards, decks and branded templates to unify client touchpoints
Result: Stronger, more professional impression at every stage of client interaction
Local SEO & Online Reputation
Objective: Increase local visibility and build trust
Action: Optimised Google My Business listing, implemented a review strategy and published targeted blog content
Result: Improved local rankings and increased positive reviews
Brand Refresh
Objective: Modernise the firm’s image without losing its professional tone
Action: Refined logo application, updated colour usage and delivered a concise internal brand kit
Result: A cleaner, more cohesive brand look that worked across all platforms
Tools & Platforms Used
Web: WordPress, Elementor
Design: Adobe Illustrator, Photoshop
CRM/Forms: Google Forms, Email Automation
SEO: Google My Business, Google Analytics, Yoast SEO
Results
- +70 percent increase in form submissions within one month
- Higher local SEO rankings for practice-specific keywords
- Enhanced brand consistency across all materials
- More efficient intake process and faster lead handling
- Improved credibility and online trust through reviews and clear messaging
Client Testimonial
“The team completely reshaped how we present ourselves online. The new website looks professional and has made it much easier for clients to reach us. We’ve seen a noticeable increase in inquiries and positive feedback from both clients and peers.
They also helped us strengthen our reputation through reviews and content that actually reflects our expertise.”
— Managing Partner, Law Firm
Key Takeaways
A strong digital presence can elevate trust and visibility even in relationship-based fields like law
Lead generation doesn’t require aggressive tactics, just the right structure and consistency
A clear intake process and professional branding improve both client experience and internal efficiency
Turn credibility into your competitive edge
If your firm is ready to grow, improve client acquisition and sharpen your digital presence we can help.
Our services include website design, lead generation, reputation management and branding all focused on building trust and setting you apart.
Your Journey Starts with Strategy
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