Case Studies:
Strategy, Data & Creativity at Work
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Case Study:
Oil & Gas Company
Global Rebrand, Website Redesign & Digital Strategy Overhaul
Project Snapshot
Industry: Oil, Gas & Energy Services
Region: Multinational (UAE HQ, global branches)
Business Type: Energy Service Provider
Solutions Provided: Strategy & Consulting, Branding & Graphic Design, Web Design & Development, Digital Marketing, Digital Presence, Specialized Services
Duration: 12 months (Ongoing Retainer)
The Challenge
The company had long operated as a traditional oilfield service provider but its brand identity lacked consistency across global branches.
Its digital presence didn’t reflect the shift toward sustainability and the website was outdated. LinkedIn engagement had plateaued and internal processes were disconnected across regions. The brand voice had become inconsistent and its global online reputation had declined with no structured marketing efforts in over three years.
They needed a unified strategy to reposition themselves as a forward-thinking, sustainability-driven company while improving operational efficiency.
Our Strategy
We developed an integrated strategy encompassing global brand alignment, digital transformation and stakeholder engagement.
- Global brand audit and repositioning roadmap
- New sustainability-driven brand narrative
- Unified content strategy across regions
- Digital experience overhaul (website, LinkedIn, internal systems)
Implementation
Global Brand Kit Development
Objective: Create a consistent and future-proof brand identity used across all branches.
Action: Developed a comprehensive brand kit covering logo usage, typography, color palette, tone and templates. Rolled out guidelines to all branches.
Result: Unified branding adopted across decks, trade booths, digital channels and merchandise.
Website Redesign & Management
Objective: Modernize the company’s website to reflect sustainability and improve UX.
Action: Redesigned the site with a modern layout, highlighted ESG services and implemented SEO best practices.
Result: Higher engagement, reduced bounce rate and improved visibility in global search results.
Rebranding to Sustainability Positioning
Objective: Shift market perception to a purpose-driven leader.
Action: Refined brand messaging, updated visual identity and led internal rollout.
Result: Stronger alignment with ESG-conscious stakeholders.
LinkedIn Growth Strategy
Objective: Boost brand visibility and engagement globally.
Action: Delivered thought leadership, video content and employee spotlights.
Result: Grew LinkedIn following from 40K to 90K in 12 months with increased inbound leads.
Trade Event Strategy & Booth Design
Objective: Make a bold statement at a major global energy event.
Action: Designed a brand-aligned booth, collateral and merchandise. Managed full event strategy.
Result: High lead capture, strong brand recall among international stakeholders.
Internal Marketing & Training Support
Objective: Improve alignment and internal system efficiency.
Action: Conducted CRM trainings, launched employee welcome kits and introduced dashboard reporting.
Result: Improved team adoption, reporting efficiency and onboarding experience.
Reputation Management & Digital Presence
Objective: Establish a proactive credible online reputation.
Action: Built review response templates, positive content plans and shared ESG milestones.
Result: Enhanced trust, recognition from industry media and partner engagement.
Tools & Platforms Used
Web: WordPress, Elementor
Design: Adobe Illustrator, AdobePhotoshop
CRM & Automation: Zoho CRM, Google Sheets (Automated)
Social Media: LinkedIn, Buffer
Internal Communication: Microsoft Teams, PowerPoint, SharePoint
Results
- +50K LinkedIn followers gained within 12 months
- Fully adopted brand kit across UAE and global branches
- Streamlined sales and reporting processes internally
- Modern mobile-optimized website aligned with new brand positioning
- Trade event success with strong lead capture and visibility
- Improved team alignment and onboarding with training and kits
- Increased digital visibility and trust in energy and sustainability sectors
Client Testimonial
“The team completely reshaped how we present ourselves online. The new website looks professional and has made it much easier for clients to reach us. We’ve seen a noticeable increase in inquiries and positive feedback from both clients and peers.
They also helped us strengthen our reputation through reviews and content that actually reflects our expertise.”
— Managing Partner, Law Firm
Key Takeaways
Consistent branding across global teams drives credibility and recognition
Sustainability positioning is both strategic and operational. It requires storytelling, alignment and execution
Platforms like LinkedIn can become brand powerhouses with the right content strategy
Automating internal processes frees up time and mental space for innovation and growth
It’s time to build a brand that works as hard as you do.
If your business is evolving or stepping into new markets we’re here to help you build a brand that truly represents your vision.
We provide tailored solutions that cover everything from strategy and design to digital presence and reputation management, helping your brand move forward.
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