Case Studies:
Strategy, Data & Creativity at Work
Business growth begins when strategy embraces human experience. By understanding people and the stories brands carry, we create meaningful interactions that spark real impact.
Case Study:
Vegan Coffee Shop
Branding, Launch Support & Local Growth
Project Snapshot
Industry: Food and Beverage
Region: UAE (Local Focus)
Business Type: Vegan Coffee Shop with Concept Bazaar
Solutions Provided: Branding and Graphic Design, Social Media Management, Digital Marketing, Strategy and Consulting, Digital Presence, Specialized Services
Duration: 6 months (Launch Support with Retainer)
The Challenge
The owners were first-time entrepreneurs launching a vegan coffee shop with an artsy concept store inside.
Located on a quiet side road, the shop struggled with foot traffic and visibility. They needed a full brand identity, supplier guidance, social media presence and help building recognition in the local market.
There was no digital infrastructure in place and the business had to gain traction quickly after opening.
Our Strategy
We focused on building a strong identity both visually and digitally to support a successful launch and long-term growth.
- Create a brand identity that reflects the shop’s vegan, artistic and community-driven values
- Build local awareness and digital presence to overcome location challenges
- Establish credibility and appeal through professional design and messaging
Implementation
Brand Identity and Logo Development
Objective: Build a cohesive brand for a memorable coffee shop experience
Action: Created a full brand kit including logo, brand colors, typography and tone of voice. Designed branded materials for merchandise and takeaway packaging
Result: A recognisable identity that customers connected with in-store and online
Social Media Setup and Content Strategy
Objective: Generate interest and footfall through digital channels
Action: Launched and managed Instagram and Facebook pages. Built a content calendar featuring menu items, behind-the-scenes, local vendor spotlights and bazaar highlights. Developed a paid ad strategy for local reach
Result: Grew online following and increased awareness of the location and concept
Digital Presence and Local Listings
Objective: Improve discoverability online and drive physical visits
Action: Created and optimised Google Business profile with updated hours, imagery and product highlights. Added map pins to major delivery platforms
Result: Improved local search ranking and more inquiries through Google Maps
Graphic Design for Print and Digital Collaterals
Objective: Create consistent and eye-catching materials across all customer touchpoints
Action: Designed flyers, posters, menu boards and social media graphics. Aligned all assets with the brand’s visual identity
Result: Increased brand recall and better engagement online and in-store
Operational and Supplier Support
Objective: Help new entrepreneurs set up with the right tools and vendors
Action: Advised on sourcing coffee beans, packaging and merchandise. Helped negotiate with local vendors and created branded takeaway containers and café merchandise
Result: Reduced setup delays and improved consistency across customer experience
Tools & Platforms Used
Design: Adobe Illustrator, Photoshop, Canva
Web and Listings: Google Business, Instagram, Facebook
Ads and Analytics: Meta Ads Manager, Google Analytics
Collaboration: Google Workspace, WhatsApp Business
Results
- Instagram follower growth: +300 percent in first 3 months
- Increase in map views and listing engagement on Google
- Boost in daily walk-ins through social content and paid ads
- Positive feedback on branding and store concept from customers
Client Testimonial
“We had the concept and passion but didn’t know where to start.
The branding made us look professional from day one and the support with everything else took so much weight off our shoulders. People always comment on how pretty everything looks.”
— Owner, Vegan Coffee Shop
Key Takeaways
Strong branding can give small businesses a big presence even in quiet locations
Social media and local SEO are critical for discovery and credibility
First-time founders benefit most from hands-on support across branding, marketing and operations
Launch a Brand That Feels as Good as It Looks
If you’re opening a café or concept store we can help you build a strong identity and get the visibility you need to grow.
Let’s bring your vision to life with thoughtful branding and real results.
Your Journey Starts with Strategy
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